Easy Publicity For Your Website Or Business

Getting free publicity for your website or business is the Holy Grail of marketing. Usually this is the domain of public relations (PR) experts who will pitch stories to publications on your behalf, and charge you up to several hundred dollars an hour to do it. This is actually something you can easily do yourself using the power of the internet.There are four reasons you want to get publicity online:
You can often get a ‘dofollow’ backlink for your website (though not always) and that will help with your website’s Google pagerank as part of a search engine optimisation (SEO) program
You build your brand awareness
You reach audiences you may not have been able to access previously without spending money on advertising
You want to present yourself and/or your company as an authority or expert on a subjectThe steps are simple:Identify either something newsworthy that your business is doing, for example:
ambitious project completed or started
won an award
key staff appointment
new equipment
new product range
exploring a new market
new capability or service offered
supporting a worthy cause
supporting a sportsperson via sponsorship.Then identify several areas of expertise that you can contribute an article in – you might have a specific skill that you can help people understand.Search for sites that report news in your genre – avoid big sites such as cnn.com as they only report the serious news, and it’s usually bad news. For the smaller sites, journalists and/or site owners are always on the lookout for easy stories, and many industry news-based websites rely on keeping their costs down to be as profitable as possible and will put up news just for unique content value.Contact them and ask if they accept press release submissions, and also check if they accept authority unbiased articles in return for acknowledgement in the form of a link. You may be able to get a double-whammy by both being able to submit an authority article, and follow it up with a press release a week later to get improved ‘mindshare’ in your potential audience.Once you have found a few, use Google to find a press release template and write one following its structure. If writing isn’t your forte, go to odesk.com and hire an article writer. Expect to pay around $5-7 per article. You will just need to provide the writer a basic bullet-pointed list of the objectives of the press release and ensure they know how to format one.If spelling’s not your strength, hire a proof-reading service once you are happy with the article – expect to pay a couple of dollars for this service. So, for less than $10 you have a press release. Repeat the process for an article.When you send your press release always personalize the email to the journalist so that it doesn’t look like you are sending out a mass email. Only submit your article to one website; submit your press release to as many (relevant) places as possible. Remember to keep a database of anyone you contact so that you can easily send out another press release in the future.As an example, if you are in the automotive industry there are many blogs dedicated to cars and news about cars. A quick web search reveals two examples Car and SUV and Autoblog. Both report industry news, have dofollow links and on the contact page specifically supply an email address or form to send user submissions and/or tips.Try to think outside the square. For the automotive industry you may not have a direct link other than that you sponsor a racing car driver and he’s doing well.If you submit enough relevant press releases and the occasional article you will find that these sites will start contacting you for your opinion, and that will magnify your business’ perception and success immensely as you will get not only ongoing free publicity, but the kudos associated with being a recognized expert.

How to Write A Better Email News Headline to Get Better Media Coverage

Reporters get lots of email. Dozens if not hundreds a day.Imagine what it is like to sort through these all day long, then picking out a few to pursue for print or on-air use.Your email needs to stand out. Here are three things you can do to make your emails more impactful and give you a better chance of generating media coverage.1. Make it News Worthy.Sounds simple but how many news releases look-alike and read alike.Typical headline… Jumbo Burger to Open on Main StreetBetter headline… Fast Growing Restaurant Chain Jumbo Burger Coming to Davisville at XXXX Main Street; Will Serve Some of the Largest Burgers in all of Missouri (yes, we measured them); Opening Set for XXXX Large Crowd Expected for First DayConsider the news hooks. The first example will raise a few eyebrows, “Oh good a new burger joint is coming to town”.Unless the chain is extremely well-known chances are it will get a little mention in the back of the daily paper or business journal and probably no TV coverage.The second one creates lots of excitement with lots of visual opportunities (think TV and multimedia).”Wow a new big chain is coming here with lots of huge burgers. They measured and weighed them, we can show that in a photo in print or a part of a TV story.”And more…”We also better think about getting a camera crew down to the opening if they are expecting a really big turnout.” And more…”Maybe we can get a few sound bites (pardon the pun) with the owner before the opening.”2. Tailor It to the Medium.In most cases a headline for a newspaper, magazine or trade journal should differ than one that is being sent to a television news desk.A business to business type company may not have a lot of good visuals or be appropriate for any type of TV news coverage.Their headline could have more statistics or talk more about the industry problem they solve. This can engage the editor of the trade journal but would not be appropriate for television.Conversely, a business to consumer type firm, can stage an event or do something that benefits the community. This lends itself to more action and some prime visual opportunities if the message is written in the proper manner.3. Keep It Brief.The headline is just that, a headline. It is not the entire news release. Too many words will mess up the subject box.If the pitch is too wordy and rambles on, chances are a reporter will delete it or it will end up in the junk file.As the second headline in the Jumbo Burger example indicates, you can write something with a little length if it has impact and stays on point.A good headline should be written well enough to excite the producer or writer. It should help steer them into the body of the new release and prompt them to ask for more, providing a much better chance your story will receive the attention it deserves.

The Growth in People Powered 24 News and Breaking News Internet Websites

There have been similar websites / concepts but these were based on earlier technologies, typically the mobile phone using MMS, they could never provide the comprehensive service now offered by the newer technology Internet news sites.Mobile Phone TechnologyWhilst mobile phones were successful for sending news and pictures, for example the Tsunami in Thailand, the mobile phone network often cannot cope with the volume of traffic during such an event. Networks were overwhelmed with people trying to phone friends or relatives to see if they were safe.Within a very time of the London Bombings, mobile phone networks were unable to cope and the situation was made worse by people continually pressing re-dial.Phone networks expect a certain volume of traffic based on the number of people who have subscribed to that network; the internet works on a different principle and so does not cease to function efficiently during a time of increased communication.Breaking NewsThe speed at which breaking news hits the internet cannot be bettered as it only takes few a minutes for a user / reporter to send news in 3 easy steps:-1. Click to write & report news2. Add videos, photos & tags3. Login or register to submitCoverage of a UK based Internet News Website is typically:-
London and the Southwest
N Ireland
North East
North West
South West
European and World Coverage.
There may also be other tabs for Travel news, entertainment, sport, business, politics, technology. New websites using Content Management Systems like Drupal (used by the White House) can easily cope with vast amounts of information.News from any country in the world can be put on the website as easily and quickly as regional news, and the user can read the news they are interested in at the click of a button.This contrasts to 24 hour news on the Television, where the viewer has to see news that may not be relevant to them while they wait for the news item that they are interested in. If they tune in to the same 24 hour news channel 30 minutes later, they may notice that some of the news is on a sort of loop, and they have to watch the same story again, even though they were disinterested in it the first time around.24 hours news, the Ipad and mobile Internet DevicesThe internet is now the best medium for breaking 24 hour news because of the increasingly widespread use of mobile internet devices. Examples are the Ipad, tablet pc’s, notebooks and the latest generation of mobile phone with fast and efficient internet access.Today’s young professional increasingly use internet news sites at home and work. They can quickly zoom in on items of news, business or travel and then move on to the next item in their busy schedule.ConclusionWhen large numbers of consumers bought and used mobile phones either in addition to their fixed lines or as an alternative to having a fixed phone line, it affected the way we communicate. It is expected that as large numbers of consumers buy and use mobile internet devices in addition to, or as an alternative to their ‘fixed line’ (broadband or network at work / University), there will be increased use of highly successful people powered 24 hour breaking news internet sites.